Level-up Your Influencer Marketing on Instagram

AlexHales July 18, 2022 Business Leave a comment 232 Views

Level-up Your Influencer Marketing on Instagram

Influencer marketing on Instagram is a must-have for marketers. click here This is the most active creator community and provides the best visual posting options online for any Instagram influencer marketing campaign.Illustration of How Many Instagram Influencers are There? around the globe

Image via Oberlo

Powered by Facebook and IG, IG offers the best in-app shopping and advertising features for ecommerce brands via social media. This channel, along with YouTube, is an online marketplace that offers a vibrant retail market.

However, instagram is a hub for amateur, aspiring, and professional creators. They share images, videos, and news. Due to COVID-19 lockdowns, and advancements in omnichannel shopping, the influencer market has significantly increased in the past few years.

Even though there are more channels for creators (e.g., TikTok and Twitch), they offer more options. Instagram is still the most influential marketing platform for top ecommerce brands. Instagram is being used more by brands for influencer outreach. Marketers are now looking for ways to stand out and attract the right influencer partners.

What is the unique aspect of influencer marketing on Instagram

There are many similarities between Instagram images/video posts and other platforms . However, digital marketers can stand out regarding Instagram’s user base and how it leverages it to connect with other users and shop online.

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Two things set Instagram apart from its competitors:

It is the clear leader in social commerce (in-app shopping, swipe-up Stories, and newsfeed ads) and branded AR features. ); and,
It is the next generation of consumers’ most active social media audience.
Bar graph showing the steady increase in Instagram users from 2016 to 2023
Image via Statista
Instagram’s decision-makers design their platform with social commerce as a focus. They recognize that customers place a premium upon social interactions as a way to inspire and inform them.
Bar and line graph showing US Instagram Social Commerce Buyers and Instagram Users rising between 2019 and 2025 and decreasing.
Image via Insider Intelligence

Instagram is also primarily creator-focused. However,It seeks new ways to foster a vibrant creator community and create new opportunities for creators to earn a living. The platform launched new tools and featured them during its first annual Creator Week. This assisted creators in increasing their reach, content creation, authenticity, and credibility.

Instagram is not a new platform, but it’s not losing ground to the other channels. Marketers who want to stay on the cutting-edge of influencer campaign management need to grow their Instagram creator strategy.

Which stage is your Instagram influencer marketing at?

Before you can “level up,” it is essential to assess where your Instagram influencer programs are right now. However, marketers often use gap analyses or program audits to determine where they are at the moment.

However, two face icons depicting the current state vs. the desired state on a blue background

Image via QuestionPro

To scale your influencer program, you need to plan carefully. This will help avoid burnout, soured creator relationships, and overspending.

One of the three stages for Influencer Programs is Stage 1.

Beginning: However, these programs are either new or emerging. The brand has hired a few creatives, and a few campaigns have been successful. The team is still learning the ropes and is beginning to feel more comfortable working with influencers. How to level up your IG influencer program as a beginner

Top performers can guide future creator recruitment
To identify the best practices, refine IG campaigns
Tracking the results and attributing IG creator ROI
Insta influencer marketing platform: Consolidating program data, workflows, and other information

Intermediate: However, this stage is where the program runs smoothly, and processes for managing and tracking influencer campaigns are clearly defined. The following are the steps to move from intermediate to advanced:

Establishing a robust Instagram influencer marketing technology stack
Your influencer management team should be cultivated
Expand your influencer network to include other types of creator partnerships
IG campaigns should be more frequent and targeted.

Advanced: Programs with fully integrated influencer programs can significantly impact every aspect of the marketing plan. They might collaborate with IG creators to create new products or invest heavily into cutting-edge techniques such as allowing listing, dark posting, and dark posting. You can keep your advanced programs level by:

To reduce costs, analyze where waste can be cut
Profit from new opportunities to increase returns
Improved IG creator attribution among returning and new customers
Utilize IG influencers for leadership roles in brand communities, customer advocacy programs, and experiential campaigns
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However, the Complete Guide to Instagram Influencer marketing
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However, to recruit Influencers with Instagram DMs [+ free templates]

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2 Tips to Boost Your Instagram Influencer Marketing

Tip 1: Evaluate your current program.

However,use the three phases to determine where your current program is and what your next steps should be for your brand.

Auditing your current program could also involve reviewing your Instagram marketing goals, key performance indicators (KPIs), and other important information. However, it is crucial to understand how ROI works throughout your marketing funnel.

If your current program primarily focuses on sales, it might be worth looking at how you can increase brand awareness and nurture your audience. An influencer program that covers all aspects of customer life is the best way for you to reduce acquisition costs and increase customer lifetime value (CLV).

Tip 2 – Identify your top performers.

You might not find the right IG influencer for your brand. However, it would help if you thought about who your ideal influencer profile is before you can improve your Instagram influencer marketing program.

However, your top Instagram influencers are a great place to start. These influencers likely have the most brand love, authenticity, or audience alignment for your brand.Once you have identified the top Instagram performers, you can get deeper insights into…