Augmented reality is turning into the next big thing, and no one knows that better than the advertising industry. While it has been used in gaming since the early 90s, it’s only been within the last few years that it has taken off as a new way to advertise products and services to consumers through their phones and other devices. If you run an own company, now is the time to implement an augmented reality strategy if you want to remain competitive in your niche moving forward. Here are some reasons why that are true.
What is Augmented Reality?
There are different terms for augmented reality, but one of them is synthetic reality. This term refers to a reality where one or more aspects of a real-world environment are changed by computer-generated sensory input such as sound, video, graphics, or GPS data. For example, if your smartphone knows where you are and it overlays certain content on top of your surroundings. It makes sure that what you see matches your actual location in real time. It’s like playing a game with some props that change depending on how you look at them.
Why Does Your Business Need an Augmented Reality Strategy?
If your business is like most others, then you’re likely well aware of how much people love their smartphones. You might not realize it yet, but people don’t simply use their phones to make calls and send text messages anymore. They also use them to shop, pay bills, find out information and learn. While it has taken some time for marketers to catch up with these new user behaviors. More and more businesses are now using mobile applications as part of their overall marketing strategy. An augmented reality app could be just what your business needs right now!
Avoid design errors
Design errors in 3D models will cause an AR app to misfire, resulting in a poor user experience. There are many ways to catch design errors early on; some are specific to AR and VR, and others are just good software development practices that can be applied across all types of software development. One way is for your AR and VR developers to use feature detection rather than browser detection. Browser detection isn’t always accurate, and besides. If you build one version of your application using iframes that rely on a specific web browser. While another uses HTML5 or other technology, you might end up with different issues.
Speed up the product installation process
most companies do not have much time to spare. This is especially true for industries such as construction, education, and health care. If a service provider can provide a quicker installation process, then more people will be attracted to their services. In construction for example, it is extremely important to be able to install products quickly without compromising on quality. This allows clients not only to save money but also helps them build their businesses quicker by saving time that would otherwise be wasted on the installation of products & services. To speed up the installation process, 3D technologies are key players in ensuring installations are done. In a short amount of time while still meeting product quality requirements set forth by industry bodies such as ASME or ASTM standards.
Maintenance and repair simplified
While augmented reality may be used to help with everyday tasks, it could also transform the maintenance and repair process. Which has traditionally been seen as one of those things that can’t really be improved upon. Let’s face it—repairs are boring. But the augmented reality could change all that. It will enable users to walk repair workers through a task without ever leaving their homes or offices. Plus, it will mean that people in the know get things fixed faster and at a lower cost than before. With augmented reality technology available for purchase for not much more than pocket change. There’s no time like now to develop your plan for taking over your industry.
Assured logistics savings
Virtual reality enables organizations to virtually inspect products before they ship, reducing or eliminating costly returns or customer complaints. Last year, Amazon said that it had saved over $300 million in shipping costs by using AR to inspect products. Further savings can be found in inventory management and maintenance; AR helps you store more stock, as more products can be view as though they are on display. And because VR is such a useful sales tool—it’s now possible to have personal demos on-site—you may sell your whole stock more quickly. Finally, augmented reality offers large amounts of data and predictive analytics capabilities. Retail companies can find ways to optimize their workforce and streamline supply chains based on insights gleaned from AR software.
Staff learns quicker and more efficiently
Staff can interact with a digitalized version of a product and receive immediate feedback about what they’re seeing. For example, one car manufacturer recently used augmented reality to train their staff on how to weld new parts onto cars. Rather than sending workers out into a field, putting them through lessons. Then sending them back out into a factory to try their hand at it again; augmented reality allows manufacturers to digitally capture footage of workers assembling parts. Put those images in front of trainees who are thousands of miles away. The technology also allows for virtual lessons that include holographic instructions. Rather than requiring factory workers to learn step-by-step assembly processes from manuals.
Emerging technologies like AR can help businesses create immersive experiences that bring real-world products to life. It’s possible for business users and customers alike to see, try, and purchase from a variety of vendors with AR capabilities. AR is a powerful tool that enables immersive eCommerce experiences that can make the buyer’s journey interactive and educational. With virtual reality (VR) on its way out in favor of mixed reality. Businesses now have more options than ever before in terms of technology. They can choose from VR/AR combo packs or stick with AR as it evolves into new areas like facial recognition and IoT integration. As consumers become accustomed to using these tech tools at home. They will expect them to become part of their everyday lives at work as well.
To conclude, we have stated a few major aspects of AR for the growth of the company. Virtual reality is no longer a gimmick, it’s quickly becoming a necessity. AR Strategy is Key to Compelling Marketing Campaigns As a marketer, it’s crucial that you have a strategy for every part of your business. One you may not have considered is how your marketing strategy can leverage augmented reality. In order to take full advantage of AR technology, it’s helpful to come up with a long-term plan and decide whether or not AR can help each individual department in some way. Understanding how these tools can enhance your products and services and create more compelling brand experiences than ever before can help keep you ahead of your competition.